Chief Culture Officer school of fear

Chief Culture Officer school of fearTrenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better and ahead of the curve. Levi Strauss, the jeans and apparel maker, missed out on the hip hop trend. They didn't realize that those kids in baggy jeans represented a whole new and lucrative market opportunity, one they could have

pizza places (and beers) from "dark-complected" foreign nationals

arrive in the hospital room of Puller's father-a legendary three-star now sinking into dementia-and reveal that Puller Sr

a charged altercation on the block

The Pilgrim’s Progress

They crave wealth and power

as told by the volunteers and staff who propelled the longshot candidate to the presidency

he wanders

Royte takes us on a bizarre cultural tour through slime

It's time to turn your fantasies

hundreds of miles from Prague and Stuttgart

It's vital -- you must take the day off

what you're good at