100 Is A Style Heavyweight Tee Size:M

100 Is A Style Heavyweight Tee Size:MFor photographers who know the struggle. The 4 AM alarms. The missed shots. The lens that cost more than the car. Printed to order no waste, no warehouse full of unsold stock. Comfortable enough for 12 hour shoots. Designs with technically accurate settings and self deprecating humor. Not generic camera memes. Not motivational nonsense. Just gear for photographers who respect the craft and can laugh at the absurdity.

The fourth is the whole game

Every photographer already knows this in the hands before the head catches up: half of a good frame is just deciding what not to look at

The joke on the shirt is that God uses a Leica

Normal people watch the sun go down

with the right gear — and don’t screw it up

Comfortable enough for 12-hour shoots

and depth of field

under the words Long Lens Club

A wildlife photography t-shirt for the chronically late — telephoto shooters

Imogen Cunningham

I still occasionally say “what the f” at my own histogram

and crawled for the money shot and lived to laugh about it — a tasteful amount of innuendo