The client had an outdated eCommerce platform focused on fishing gears, the website was not optimized for mobile users, had slow load times, and provided a poor user experience (UX), leading to low conversion rates (CRO). Our objective was to redesign and redevelop the platform to enhance user experience (UX), optimize conversion rates (CRO), and implement a mobile-first approach for better engagement.

Challenges:

– Outdated UI/UX: The website had an outdated design that did not engage users.
– Poor Mobile Optimization: More than 70% traffic came from mobile, but the site was not responsive.
– Slow Load Times: The website had poor load times and speed optimization issue.
– Poor Checkout Process: Users abandoned carts due to a lengthy & inefficient checkout.

Our Solution:

– Designed a clean & intuitive UI/UX optimized for both desktop and mobile.
– Implemented mobile responsive approach to ensure seamless browsing and shopping on all devices.
– Enhanced product categories & navigation for easy access.
– Used optimized images, lazy loading to optimize site speed
– Implemented a one-page seamless checkout to reduce cart abandonment.
– Integrated different payment gateways (Stripe, Apple Pay etc.)